The survey needed to go beyond skin deep to find out how men are adapting to the changes of the 21st century in areas such as grooming, health, sex, relationships, careers and more.
Are they un-evolved brutes, over-evolved pushovers or evolved men who have found balance between their sensitive side and raw masculinity?
An online quantitative survey ran for three consecutive weeks and garnered just over 1500 interactions from South African men. Digital media banners and social media was utilised to promote the survey.
Survey exploration areas:
23rd December 2015
Online Surveys, Research Online