Submarine were tasked with conducting research to ascertain the most effective and relevant way to engage and communicate to the AngloGold Ashanti workforce; facilitated by the Wyzetalk mobile communication platform.
Research sessions were conducted among above and below-ground employees on site over a period of two weeks. Core was to explore what kind of information employees would be interested in via a mobile communication channel that would be accessible on feature phones.
78 groups were conducted at the Vaal River site. These groups were approximately 30 minutes in duration, and comprised 4-6 people.
Groups were audio recorded only for sensitivity and privacy purposes. Sessions were conducted with Managers, Surface Officials, Underground Officials, Artisans, Underground and Surface Workers. A small number of female-only miners groups were also conducted.
The following areas were explored, and guided the conceptualisation and development of an appropriate and effective mobile communication channel:
28th June 2016
Consumer Sessions, Interviews, Research Offline, UX Testing