Insight Tools
You want to conduct fresh, friendly and engaging focus groups - without location or group dynamics interfering with the smooth running of the session.
Then you need > Rich Focus
Do away with the group dynamics and geographical constraints of traditional focus groups by connecting with your audience digitally. Rich Focus provides an online, interactive space that allows you to engage with your participants in an environment in which they are comfortable - and in which they are more likely to give honest input.
An interactive whiteboard allows your group to view and discuss any type of multi-media imagery, while our moderators keep discussions on track. The Observer Conference Window allows clients to observe these sessions and contact the moderator if they need to guide discussions in a particular direction.
Rich Focus is compatible with all browsers, and no set up is needed to participate. It is the ideal platform from which to gain insight around brands and creative concepts from today's technosavvy audiences.