Nothing stays still with packaging...not anymore - Submarine
post-template-default,single,single-post,postid-294,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-3.8.1,smooth_scroll,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Nothing stays still with packaging…not anymore

Nothing stays still with packaging…not anymore

Packaging and packaging research has always fascinated me. I’m a get-in-get-out-fast kind of shopper. That applies to pretty much everything – clothes, cosmetics, food and yes, even shoes. Where I’ve always battled the most is in a supermarket. I can’t say for sure, but I imagine that in my local Spar alone there are over twenty different brands of tinned plum tomatoes. I don’t have time for this, so I resort to merely scanning the prices and my reliance upon packaging becomes periphery. The only thing about the packaging that I may inspect at that point, is whether the can is in any way damaged (I’ve heard the stories).


Coming from an advertising background I genuinely understand the power of packaging, how it can tug at your attention, pull you in and clinch the deal. It can be functional, beautiful, textural, intuitive, and so many more things, but like most aspects of the marketing and design world, it is continually evolving. And so it should be. We are changing, how we prioritise our time is changing, and how we shop, pay for things and consume is changing. If we take a look at the projected packaging trends identified across recent research investigatit’ss, its clear that they are fundamentally impacted by cultural, societal and purchasing behavior trends.


Let’s take a quick look at ten global trends that may have relevance in South Africa:



Ethical packaging is more and more popular with a stable market growth since 2014. Fair traded products should be labeled accordingly as customers want to see more brands promoting fair trading practices.



Globally there’s been a trend for smaller bottles and food packs – that is not going anywhere. In addition, consumer prefers brands that provide reliable on the go packaging for their products. There is also a spike in consumers increasingly moving to smaller, faster and more frequent shopping.


The Face and Role of Packaging Online

As e-commerce grows, brands must explore both the opportunities and threats that this can bring, as the shift from in-store to shopping becomes a core part of the packaging design conversation and brief.


Prioritisation of Food Safety and Reduction of Food Waste

Global food waste is a growing concern among consumers which businesses continue to address. In order to bridge the gap in communication, not only has new processing and packaging technology been developed to actually extend the shelf life of food, but technology built into packaging via freshness sensors will alert customers/ consumers regarding the shelf life of their food and when it is safe to consume in order to avoid early disposal and excessive purchasing.


Shopping Patience of Millenials

Research has started to show that Millenials are doing more of their supermarket shopping along ailse perimitres (POS end of aisle, bakery, fresh counters) and rarely venturing into the centre of the store (frozen, ambient).


Transparent Packaging Builds Trust

Mintel research has shown that food shoppers believe that its important to be able to see the food inside the packaging (resonating most with 18-34 year olds). Transparent food packaging can help build trust and increase purchasing confidence by enabling consumers to evaluate a product with their own eyes.


Haphazard Eating Habits

With the traditional three-meal-a-day eating pattern gone the way of vinyl records and bell bottoms, what was once a breakfast sandwich, may now serve as a late-day snack or tomorrow’s lunch. As consumers’ have adopted more haphazard eating habits to coincide with their fast-paced lives, they are looking for smaller, on-the-go portions and healthier options.


Simple, Clear and Bold

Going back to the basics is a trend that resurfaces regularly. Stick to the essentials and make sure they help the buyer make a more informed decision; a clean-cut design can convey information and make a product shine using simplicity.


Custom Lettering

Custom lettering / hand-lettering can make a product stand out and set it apart from digital designs. This uniqueness can create an emotional tie to the product, making it feel handmade and wholesome, or communicating a feeling of nostalgia.


Ingenius Die Cuts

Traditional packaging tends to hide its contents, but modern designers are experimenting with die cutting to show products to their advantage. Whether it’s encouraging tactile interaction, mimicking a brand’s logo, or forming identifiable or humorous shapes, creating a window in your packaging can show the product in a meaningful or clever way, making a buyer stop and take notice.


At Submarine we are constantly on top of consumer trends, and have extensive experience with packaging research, conceptualisation and testing.




  • Roy Scott

    7th September 2017 at 7:11 pm

    Beautiful and attractive products . Love your setup and organization everything looks so grate . Nice post specially for cosmetic concern .Actually my company was doing business with a custom cosmetic packaging many years. Packing of products attract the customers .Keep sharing your new discoveries and ideas .

  • Pfizer

    19th September 2017 at 9:48 pm

    Generic Viagra is kind of probably essentially the most typical
    prescription drug purchased in on-line pharmacies today. With all of the escalating demand, extra drugstores have sprouted on-line the place any particular person that has a
    physician’s prescription should buy Viagra. Ordering from on line drug shops is not likely secure follow always, as rip-off and theft
    victims have unhappily skilled straight. There’s the menace of shopping for
    on-line and being scammed out of your cash.
    You might also get phony imitation medication which have been by no means accredited.
    Generic Viagra would possibly trigger plenty of
    adverse results that would show deadly when misused.
    With the intention to keep away from that, involved customers ought to remember quite a lot of
    issues previous to putting an buy.

    The very very first thing that any particular person struggling from erectile dysfunction should take care of is uncover a reliable on-line pharmacy to purchase from.
    Make sure that that you purchase Viagra out of a trusted supply.
    Don’t simply go to the very first on line drug retailer you discover on Google and set your order.
    Verify the web site first by contacting them.

    In case you actually do not get a response by way of any of the
    contact factors, search for one more internet site.

    You must additionally make certain that you may be receiving the best product.
    Some suppliers during which you should purchase sildenafil
    citrate, which occurs to be Viagra’s generic identify,
    have received different manufacturers for equal merchandise.
    Be sure to do your very personal analysis concerning the merchandise and
    if they’re both potent or harmful. Bear in thoughts that Viagra is merely a model
    title for sildenafil citrate produced by Pfizer.
    Real Viagra pills are blue in coloration and diamond-formed.
    The the labels additionally must exhibit the
    dosage energy, along with the Pfizer model. If you happen to uncover equivalent objects as nicely value
    your cash, then you definitely definitely can attempt them out your self.
    Simply keep away from ordering generic Viagra from unidentified sources always.

    It is feasible to really buy generic Viagra, nonetheless be certain that it arrives from a reliable supply.
    Sure, some individuals do query the occurrance of generic medication,
    however usually they’re precisely that – unbranded counterparts of properly-recognized medicine.

    There may be definitely the benefit of saving a major
    sum of cash when you purchase generic Viagra.
    Supplied that you’ve used the steps acknowledged earlier
    to affirm that the drugstore site is legit, then you possibly can check them out for your self.
    A bit little bit of analysis may additionally assist you acquire confidence in buying generic Viagra.
    Attempt to search out testimonials from some people who’ve
    tried it and weigh your closing determination from there.

    The improvement of Viagra has labored for a whole lot of males in coping with erectile
    dysfunction. Buying the unique Viagra from Pfizer or the
    common generic Viagra makes it straightforward to get over
    the issues of a situation that has hampered
    different males everywhere in the globe. The effectiveness of this
    therapy has made it attainable for companions
    to get better their relationships, helped males to get better their confidence, and supplied a substantial amount of newlyweds
    the chance to take pleasure in their lives to
    the fullest as soon as once more. Males who purchase Viagra get
    a product that truly is working to assist them defeat impotence and take pleasure in their lives with their companion.

  • cartier like love bracelet replica

    13th October 2017 at 6:48 am

    cartierbraceletlove Great amazing issues here. I¡¦m very happy to look your post. Thanks a lot and i’m looking forward to contact you. Will you kindly drop me a mail?
    cartier like love bracelet replica

  • van cleef diamond ring knock off

    19th October 2017 at 1:30 pm

    oook aspetterò tuoi aggiornamenti allora, intanto il blog è finito dritto nei miei feed, alla prossima!
    van cleef diamond ring knock off

  • van cleef collana turchese buon

    1st November 2017 at 2:11 am

    Es posible hacer este champú utilizando como base un jabón que no lleve sosa cáustica o sustituyéndola?
    van cleef collana turchese buon

  • John

    13th November 2017 at 4:30 am
  • Maria

    19th November 2017 at 11:21 am

    Great internet site! It looks very good! Sustain the excellent job!

  • offshore review

    25th November 2017 at 6:51 pm

    Surprisingly user friendly site. Immense info readily available on couple of gos to.

  • Rite

    26th November 2017 at 7:12 am

    Incredibly user pleasant site. Great information offered on couple of clicks on.

  • Alldaychemist scam

    26th November 2017 at 9:08 am

    Regards for sharing this cool internet site.

  • Alldaychemist

    1st December 2017 at 7:21 am

    Passion the website– really user pleasant and lots to see!

  • still small business

    24th January 2018 at 12:03 am

    You are a very intelligent individual!

  • OliverRuimb

    27th February 2018 at 11:00 pm

    19 Dec 2014 The Fall remains a cleverly paced slice of superior crime drama. Was that a look of love, lust, loss or all three that passed between them in care homes run by paedophile priests – or when he bade farewell to his doting Penn-Delco elementary students learned that they will be reading “The One and Only Coebourn Elementary Named 2017 National Green Ribbon School.
    Highly skilled investigative journalist, producer and consultant for TV, film and radio how the real life Dr Strangelove generals brought us close to Armageddon. spyplane operations during the Cold War for the BBC TV Timewatch series 13 May 2013 I was a happy camper watching these shows until someone told me the these are all things that I’ve read online or heard from other people.

  • Brettpeele

    31st October 2018 at 7:50 pm
  • JesiePal

    1st November 2018 at 9:40 am

    займ на карту мгновенно круглосуточно без отказа с 18 лет онлайн займ на карту быстро онлайн ссылка мини займы онлайн на карту срочно круглосуточно онлайн заявка деньги взаймы

  • Brettpeele

    1st November 2018 at 12:07 pm
  • LuckCam

    2nd November 2018 at 10:25 pm
  • Brettpeele

    3rd November 2018 at 9:56 am
  • tonynghia

    3rd November 2018 at 10:22 am

    Your post is awesome! Wish you success in life!
    chrome 49+

  • Yaltahelp

    4th November 2018 at 10:32 pm

    Сдаю квартиру ,дом ,гостиницу ,котедж в Гурзуфе в Артеке посуточно и на долгий срок


    5th November 2018 at 2:39 am

    I do not even understand how I stopped up right here, but I assumed this put up was once good. I do not recognise who you are however definitely you’re going to a well-known blogger should you are not already. Cheers!
    chemical penis enlargement

  • Brettpeele

    5th November 2018 at 7:23 am
  • Jamesthync

    8th November 2018 at 5:45 am

    Hello! hcg online pharmacy beneficial web site.


    9th November 2018 at 7:44 am

    Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.
    hur blir man ljusare i hyn

  • Ralphaloxy

    11th November 2018 at 2:04 am

    11th November 2018 at 12:16 pm

    I love what you guys tend to be up too. This kind of clever work and coverage! Keep up the great works guys I’ve included you guys to our blogroll.
    i have a big penis in spanish

Post a Comment