Submarine | Nothing stays still with packaging…not anymore
post-template-default,single,single-post,postid-294,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-3.8.1,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Nothing stays still with packaging…not anymore

Nothing stays still with packaging…not anymore

Packaging and packaging research has always fascinated me. I’m a get-in-get-out-fast kind of shopper. That applies to pretty much everything – clothes, cosmetics, food and yes, even shoes. Where I’ve always battled the most is in a supermarket. I can’t say for sure, but I imagine that in my local Spar alone there are over twenty different brands of tinned plum tomatoes. I don’t have time for this, so I resort to merely scanning the prices and my reliance upon packaging becomes periphery. The only thing about the packaging that I may inspect at that point, is whether the can is in any way damaged (I’ve heard the stories).


Coming from an advertising background I genuinely understand the power of packaging, how it can tug at your attention, pull you in and clinch the deal. It can be functional, beautiful, textural, intuitive, and so many more things, but like most aspects of the marketing and design world, it is continually evolving. And so it should be. We are changing, how we prioritise our time is changing, and how we shop, pay for things and consume is changing. If we take a look at the projected packaging trends identified across recent research investigatit’ss, its clear that they are fundamentally impacted by cultural, societal and purchasing behavior trends.


Let’s take a quick look at ten global trends that may have relevance in South Africa:



Ethical packaging is more and more popular with a stable market growth since 2014. Fair traded products should be labeled accordingly as customers want to see more brands promoting fair trading practices.



Globally there’s been a trend for smaller bottles and food packs – that is not going anywhere. In addition, consumer prefers brands that provide reliable on the go packaging for their products. There is also a spike in consumers increasingly moving to smaller, faster and more frequent shopping.


The Face and Role of Packaging Online

As e-commerce grows, brands must explore both the opportunities and threats that this can bring, as the shift from in-store to shopping becomes a core part of the packaging design conversation and brief.


Prioritisation of Food Safety and Reduction of Food Waste

Global food waste is a growing concern among consumers which businesses continue to address. In order to bridge the gap in communication, not only has new processing and packaging technology been developed to actually extend the shelf life of food, but technology built into packaging via freshness sensors will alert customers/ consumers regarding the shelf life of their food and when it is safe to consume in order to avoid early disposal and excessive purchasing.


Shopping Patience of Millenials

Research has started to show that Millenials are doing more of their supermarket shopping along ailse perimitres (POS end of aisle, bakery, fresh counters) and rarely venturing into the centre of the store (frozen, ambient).


Transparent Packaging Builds Trust

Mintel research has shown that food shoppers believe that its important to be able to see the food inside the packaging (resonating most with 18-34 year olds). Transparent food packaging can help build trust and increase purchasing confidence by enabling consumers to evaluate a product with their own eyes.


Haphazard Eating Habits

With the traditional three-meal-a-day eating pattern gone the way of vinyl records and bell bottoms, what was once a breakfast sandwich, may now serve as a late-day snack or tomorrow’s lunch. As consumers’ have adopted more haphazard eating habits to coincide with their fast-paced lives, they are looking for smaller, on-the-go portions and healthier options.


Simple, Clear and Bold

Going back to the basics is a trend that resurfaces regularly. Stick to the essentials and make sure they help the buyer make a more informed decision; a clean-cut design can convey information and make a product shine using simplicity.


Custom Lettering

Custom lettering / hand-lettering can make a product stand out and set it apart from digital designs. This uniqueness can create an emotional tie to the product, making it feel handmade and wholesome, or communicating a feeling of nostalgia.


Ingenius Die Cuts

Traditional packaging tends to hide its contents, but modern designers are experimenting with die cutting to show products to their advantage. Whether it’s encouraging tactile interaction, mimicking a brand’s logo, or forming identifiable or humorous shapes, creating a window in your packaging can show the product in a meaningful or clever way, making a buyer stop and take notice.


At Submarine we are constantly on top of consumer trends, and have extensive experience with packaging research, conceptualisation and testing.




  • Roy Scott

    7th September 2017 at 7:11 pm

    Beautiful and attractive products . Love your setup and organization everything looks so grate . Nice post specially for cosmetic concern .Actually my company was doing business with a custom cosmetic packaging many years. Packing of products attract the customers .Keep sharing your new discoveries and ideas .

  • Pfizer

    19th September 2017 at 9:48 pm

    Generic Viagra is kind of probably essentially the most typical
    prescription drug purchased in on-line pharmacies today. With all of the escalating demand, extra drugstores have sprouted on-line the place any particular person that has a
    physician’s prescription should buy Viagra. Ordering from on line drug shops is not likely secure follow always, as rip-off and theft
    victims have unhappily skilled straight. There’s the menace of shopping for
    on-line and being scammed out of your cash.
    You might also get phony imitation medication which have been by no means accredited.
    Generic Viagra would possibly trigger plenty of
    adverse results that would show deadly when misused.
    With the intention to keep away from that, involved customers ought to remember quite a lot of
    issues previous to putting an buy.

    The very very first thing that any particular person struggling from erectile dysfunction should take care of is uncover a reliable on-line pharmacy to purchase from.
    Make sure that that you purchase Viagra out of a trusted supply.
    Don’t simply go to the very first on line drug retailer you discover on Google and set your order.
    Verify the web site first by contacting them.

    In case you actually do not get a response by way of any of the
    contact factors, search for one more internet site.

    You must additionally make certain that you may be receiving the best product.
    Some suppliers during which you should purchase sildenafil
    citrate, which occurs to be Viagra’s generic identify,
    have received different manufacturers for equal merchandise.
    Be sure to do your very personal analysis concerning the merchandise and
    if they’re both potent or harmful. Bear in thoughts that Viagra is merely a model
    title for sildenafil citrate produced by Pfizer.
    Real Viagra pills are blue in coloration and diamond-formed.
    The the labels additionally must exhibit the
    dosage energy, along with the Pfizer model. If you happen to uncover equivalent objects as nicely value
    your cash, then you definitely definitely can attempt them out your self.
    Simply keep away from ordering generic Viagra from unidentified sources always.

    It is feasible to really buy generic Viagra, nonetheless be certain that it arrives from a reliable supply.
    Sure, some individuals do query the occurrance of generic medication,
    however usually they’re precisely that – unbranded counterparts of properly-recognized medicine.

    There may be definitely the benefit of saving a major
    sum of cash when you purchase generic Viagra.
    Supplied that you’ve used the steps acknowledged earlier
    to affirm that the drugstore site is legit, then you possibly can check them out for your self.
    A bit little bit of analysis may additionally assist you acquire confidence in buying generic Viagra.
    Attempt to search out testimonials from some people who’ve
    tried it and weigh your closing determination from there.

    The improvement of Viagra has labored for a whole lot of males in coping with erectile
    dysfunction. Buying the unique Viagra from Pfizer or the
    common generic Viagra makes it straightforward to get over
    the issues of a situation that has hampered
    different males everywhere in the globe. The effectiveness of this
    therapy has made it attainable for companions
    to get better their relationships, helped males to get better their confidence, and supplied a substantial amount of newlyweds
    the chance to take pleasure in their lives to
    the fullest as soon as once more. Males who purchase Viagra get
    a product that truly is working to assist them defeat impotence and take pleasure in their lives with their companion.

  • cartier like love bracelet replica

    13th October 2017 at 6:48 am

    cartierbraceletlove Great amazing issues here. I¡¦m very happy to look your post. Thanks a lot and i’m looking forward to contact you. Will you kindly drop me a mail?
    cartier like love bracelet replica

  • van cleef diamond ring knock off

    19th October 2017 at 1:30 pm

    oook aspetterò tuoi aggiornamenti allora, intanto il blog è finito dritto nei miei feed, alla prossima!
    van cleef diamond ring knock off

  • van cleef collana turchese buon

    1st November 2017 at 2:11 am

    Es posible hacer este champú utilizando como base un jabón que no lleve sosa cáustica o sustituyéndola?
    van cleef collana turchese buon

  • John

    13th November 2017 at 4:30 am
  • Maria

    19th November 2017 at 11:21 am

    Great internet site! It looks very good! Sustain the excellent job!

  • offshore review

    25th November 2017 at 6:51 pm

    Surprisingly user friendly site. Immense info readily available on couple of gos to.

  • Rite

    26th November 2017 at 7:12 am

    Incredibly user pleasant site. Great information offered on couple of clicks on.

  • Alldaychemist scam

    26th November 2017 at 9:08 am

    Regards for sharing this cool internet site.

  • Alldaychemist

    1st December 2017 at 7:21 am

    Passion the website– really user pleasant and lots to see!

  • still small business

    24th January 2018 at 12:03 am

    You are a very intelligent individual!

  • OliverRuimb

    27th February 2018 at 11:00 pm

    19 Dec 2014 The Fall remains a cleverly paced slice of superior crime drama. Was that a look of love, lust, loss or all three that passed between them in care homes run by paedophile priests – or when he bade farewell to his doting Penn-Delco elementary students learned that they will be reading “The One and Only Coebourn Elementary Named 2017 National Green Ribbon School.
    Highly skilled investigative journalist, producer and consultant for TV, film and radio how the real life Dr Strangelove generals brought us close to Armageddon. spyplane operations during the Cold War for the BBC TV Timewatch series 13 May 2013 I was a happy camper watching these shows until someone told me the these are all things that I’ve read online or heard from other people.

  • Alfredwet

    9th March 2018 at 4:01 am
  • JesseGew

    12th March 2018 at 5:38 pm

    Share. Holby City spoiler: ‘The Heart’s A Small Thing’. Airs today at 20:00. A face from the past stirs up Matteo’s painful memories. More Holby City Spoilers. 28 Abr 2017 В«Tu cara no me suena todavГ­aВ» contarГЎ con la visita de Xuso Jones.
    3 Mar 2017 But as he struggles to bring classic soul food recipes to the next level, he must keep his wild staff in line. Drama, jealousy, power struggles and 31 Jul 2015 The earnest 1979 TV series where Nigel Kneale’s professor. DVD review by Kieron Tyler.

  • Alfredwet

    24th March 2018 at 8:38 pm

    wh0cd454305 Bupropion 300 Mg

  • BillyVab

    24th March 2018 at 8:44 pm

    wh0cd454305 bactrim 480 mg

  • KennethIcole

    25th March 2018 at 2:23 am

    wh0cd4444264 cialis generic

  • DianeLor

    26th March 2018 at 5:34 pm

    Got an email from him as well after I replied to a Personal Aide job. We are happy to introduce our Paris escort designs.

  • mezo

    27th March 2018 at 8:50 am

    Hmm it seеms lіke yoᥙr website atee my firѕt comment
    (it was super long) ѕo I guess Ӏ’ll just sum it uρ wһat І submitted and say,
    I’m thorfoughly enjoying your blog. I t᧐o am an aspiring blog wrіte ƅut I’m ѕtіll neԝ to thhe wһole thing.
    Do you have any suggestions fߋr beginner blog writers?
    І’d ceгtainly aⲣpreciate іt.

  • Melissapal

    28th March 2018 at 1:16 pm

    Aliexpress – your star sales…

  • AndrewAdvox

    28th March 2018 at 9:46 pm

    fit web site – porn tube list, babe porn tube, red tube gay porn.

  • buy lumigan eyelash growth

    29th March 2018 at 4:03 am

    excellent put up, very informative. I ponder why the opposite specialists
    of this sector do not notice this. You must proceed your writing.
    I’m confident, you’ve a great readers’ base already!

  • Buy cheap Lumigan

    29th March 2018 at 6:42 am

    If some one wishes expert view regarding running a blog after
    that i suggest him/her to pay a visijt tthis blog, Keep upp the good work.

  • Nathansmarp

    29th March 2018 at 11:32 am

    buy cvv online – fake driver license, best cvv.

  • Mariasoinc

    29th March 2018 at 1:19 pm

    You dislike that it is, nonetheless it is. The man you appreciate is seeing an additional girl and as a outcome never ever had time for you any longer.
    Look into my homepage …

  • DianeLor

    29th March 2018 at 7:43 pm

    We welcome new customers who we feel would take advantage of our distinct escorting as well as friendship overview in Paris.

  • Viagra Free Shipping Deals

    30th March 2018 at 12:11 pm

    Hi i am kavin, its my first occasion tօ commenting anywһere, when і read tһis paragraph i th᧐ught i cօuld also ϲreate ⅽomment due to thіs sensіble piece
    оf writing.

  • john son

    31st March 2018 at 10:47 am

    Hi, yup this post is in fact pleasant and I havfe learned lot of
    things from it regarding blogging. thanks.

  • tymnmife

    1st April 2018 at 10:08 pm

    Que suerte!
    feet sweat

  • затраты на продвижение сайта – заказать поисковое продвижение сайта

  • SheilaTails

    2nd April 2018 at 9:15 pm

    Aliexpress – your star sales…

  • JustinSteax

    5th April 2018 at 12:04 pm

    lucky website

  • NancyBreby

    5th April 2018 at 2:19 pm

    Aliexpress – your star sales…

  • depforce price

    20th April 2018 at 2:37 pm

    Currentyly iit lools lke Drupall iis tthe bdst bllogging pltform outt thee rijght now.
    (from wht I’ve read) Is thzt whaqt you’re usiung oon youjr blog?

  • Smithd247

    29th April 2018 at 7:10 am

    Tormoxin 500mg Cod Next Day Delivery in Hartford adadgkcdgebdefdg

  • Smithc448

    29th April 2018 at 7:11 am

    Howdy! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations? kkbddbfaedebegag

  • Smitha607

    29th April 2018 at 7:12 am

    Magnificent website. Lots of useful information here. Im sending it to some friends ans also sharing in delicious. And obviously, thanks for your sweat! akbcecbaadbbbcdc

  • Smithf59

    30th April 2018 at 8:35 am

    I will immediately grab your rss feed as I can not find your email subscription link or enewsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks. dkdgbegfecdgafab

  • Smithg771

    30th April 2018 at 8:37 am

    is elocon a steroid cream cgbdggbagegdfgdg

  • Smithe493

    1st May 2018 at 8:21 am

    1000s of Show Gambler, since the Lastly associated with Sept .. eagdeaedgfkaeebg

  • Smithd832

    1st May 2018 at 8:22 am

    if making snowfall leaps Hermes purses And totes operating 3ounce throwaway duplicate Hermes cups of coffee or even a conforms icle, pour the juices a mixture on the road to these kind of people until it is they have been perfect possessions wall plug ecommerce better than nearly full. bcaaedeacdefaafk

  • Smithd727

    1st May 2018 at 8:23 am

    Perfect webpage you have at this website! Precisely how could i add in this blog’s feed into my Rss reader? fkcbebedkbfddbeb

  • Helenbaste

    21st May 2018 at 1:52 am

    Revolutional update of SEO/SMM software “XRumer 16.0 + XEvil”:
    captchas solving of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 8400 another types of captcha,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 4.0 with any most popular SEO/SMM programms: iMacros, XRumer, GSA SER, ZennoPoster, Srapebox, Senuke, and more than 100 of other programms.

    Interested? There are a lot of introducing videos about XEvil in YouTube.


    Good luck 😉

  • Helenbaste

    3rd June 2018 at 11:59 pm

    Perfect update of captcha breaking package “XEvil 4.0”:
    captchas recognition of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 8400 another types of captchas,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 4.0 with any most popular SEO/SMM programms: iMacros, XRumer, GSA SER, ZennoPoster, Srapebox, Senuke, and more than 100 of other programms.

    Interested? There are a lot of introducing videos about XEvil in YouTube.


    See you later 😉

  • Helenbaste

    8th June 2018 at 1:44 pm

    Как связаться с модератором?
    Насчёт рекламы на этом сайте.



  • Мария Тимцова

    11th June 2018 at 7:01 pm

    Благодарю! Интересно очень ))

  • NobertCek

    15th June 2018 at 10:35 am

    Дорогой посетитель позвольте предоставить сайт Интернет магазина настенных ключниц для ключей в Санкт-Петербурге с доставкой по России. В нашем ассортименте ключницы с подковой, ключницы с гербом, ключницы знак зодиака и другие варианты оформления. ключница настенная деревянная купить

  • GrantTug

    15th June 2018 at 1:31 pm

    sildenafil online – sildenafil online viagra online uk no prescription

  • LeroyPhins

    17th June 2018 at 7:42 pm

    О этой фигне в теме речь

  • RubenSmefs

    18th June 2018 at 3:35 pm

    viagra without ed – viagra without a doctor prescription overnight delivery viagra without a doctor prescription walmart

  • Natalija421

    18th June 2018 at 3:59 pm

    “I want to make my wife fall in enjoy with me all over once more,” stated the man who felt that his marriage was gradually coming apart.
    Check out my page ::

  • statrecMax

    19th June 2018 at 6:15 am


    Полностью разделяю Ваше мнение. В этом что-то есть и идея отличная, согласен с Вами. fifa 15 скачать торрент на пк, скачать игру fifa 15 русская версия бесплатно или скачать fifa 15 16 17 скачать fts 15 mod fifa 17

  • Michaelwax

    20th June 2018 at 7:00 am


  • derbdiel

    20th June 2018 at 10:31 am


    ну……зачёт!!! fifa 15 ps2 скачать, скачать ea sports fifa 15 и официальный сайт фифа скачать фифа 15 на пк без торрента

  • AnthonyWet

    21st June 2018 at 11:56 am

    generic viagra prices generic viagra viagra generic release date

  • GrantTug

    21st June 2018 at 3:06 pm

    generic viagra online – viagra online kaufen order viagra online

  • Wallyjoula

    7th July 2018 at 11:56 pm

    Hello! levitra overnight shipping beneficial web page

  • Wallyjoula

    8th July 2018 at 12:49 am

    Hello! levitra withouth prescription great web page

  • Wallyjoula

    8th July 2018 at 1:59 am

    Howdy! levitra sample pack beneficial site

  • Wallyjoula

    8th July 2018 at 3:07 am

    Hello there! levitra 20 mg shelf life great internet site

  • Wallyjoula

    8th July 2018 at 3:53 am

    Hi! generic levitra 100mg great web page

  • Wallyjoula

    8th July 2018 at 5:44 am

    Hello there! levitra 10 mgs excellent web site

  • Wallyjoula

    8th July 2018 at 12:58 pm

    Hello there! levitra vs cialis vs viagra cost very good web site

  • Wallyjoula

    8th July 2018 at 1:40 pm

    Hi there! generic levitra 40 mg beneficial web site

  • Wallyjoula

    8th July 2018 at 2:09 pm

    Howdy! levitra prezzi in farmacia beneficial site

  • Wallyjoula

    8th July 2018 at 2:23 pm

    Howdy! 60 mgs dapoxtine with levitra very good website

  • Wallyjoula

    8th July 2018 at 2:52 pm

    Howdy! buy brand levitra great web page

  • DavidUseme

    11th July 2018 at 11:35 pm
  • Dustintwigo

    15th July 2018 at 4:02 pm

    новости в испании ллорет де мар новости испании франции оаэ

  • Thomasfuh

    17th July 2018 at 3:46 am

    hbsag расшифровка анализа эозинофилы 0 у взрослого

  • Prestonfab

    19th July 2018 at 10:14 am

    Скамейки и лавки для парковой зоны

  • Ralphthumn

    20th July 2018 at 4:36 am

    Подарок на Новый Год

  • KevinAceds

    20th July 2018 at 7:48 am

    Целый караван полезной и надобной для женщин информационных материалов, островок драгоценных рекомендаций по осуществлению бытового хозяйства, по кулинарии и сохранению молодости – абсолютно все это перед вами на разделах этого web-сайта. Лакомые кулинарные рецепты и рекомендации хорошего здоровья, успех семейных взаимоотношений и фокусы детей, забота за кожей и безукоризненный макияж, вождение автотранспорта и эффективные роды, а точно также множество иных полезностей – именно здесь вы лично имеете возможность пробежать глазами все подряд, что интересует милых женщин.
    Сонник женщина с ребенком

  • Josephzer

    22nd July 2018 at 2:25 pm

    Магазин сантехники Stelavis предлагает покупателям отличный выбор раковин, ванн, душевых кабинок, унитазов, всевозможной сантехнической атрибутики по самой выгодной стоимости. Разнообразие материалов и форм позволяют выбрать лучшие варианты в соответствии с вкусовыми предпочтениями и бюджетом. Большая вариативность товаров также позволяет подобрать множество разных сантехнических элементов в одном стиле. Выбрать лучшие сочетания, прицениться и тут же совершить покупку с недорогой доставкой – все это без труда осуществимо в нашем магазине.

  • Meghantic

    23rd July 2018 at 6:00 am

    Live Sex Chat and XXX Live Porn Shows

  • Johnnysog

    23rd July 2018 at 7:45 pm

    Разновидности оград и семейных памятников

  • Shaylagetle

    24th July 2018 at 12:22 pm

    Perfect update of captcha breaking package “XEvil 4.0”:
    captcha recognition of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 8400 another categories of captcha,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 4.0 with any most popular SEO/SMM software: iMacros, XRumer, GSA SER, ZennoPoster, Srapebox, Senuke, and more than 100 of other software.

    Interested? There are a lot of impessive videos about XEvil in YouTube.


    Good luck!

  • Pausips

    5th August 2018 at 5:39 am
  • KennethGinue

    6th August 2018 at 5:10 pm

    Зеркало – БетСити на сегодня.

  • KennethGinue

    6th August 2018 at 5:38 pm

    Зеркало 1хСтавка на сегодня.

  • KennethGinue

    6th August 2018 at 6:23 pm

    Зеркало – 1хСтавка на сегодня.

  • Anonymous

    6th August 2018 at 11:08 pm

    […] […]

  • LarryOrbiz

    12th August 2018 at 12:03 am

    Howdy! best online pharmacy technician training beneficial website

  • Brettgek

    12th August 2018 at 9:08 pm

    Online Blow the whistle on buy Knock-off Watches

  • Smithd903

    13th August 2018 at 8:40 am

    Thanks for sharing it efeaegkddacffddk

  • CarrollPiven

    13th August 2018 at 11:14 am
  • Pharmg417

    14th August 2018 at 12:24 am
  • Melvindus

    14th August 2018 at 12:55 am

    Hi! cheap propecia forum very good web site.

Post a Comment