Packaging and packaging research has always fascinated me. I’m a get-in-get-out-fast kind of shopper. That applies to pretty much everything – clothes, cosmetics, foo...
Be confident that you are using deep level market insights to unlock new opportunities – We address innovation from the ground up, starting with a holistic understanding of people, their needs, frustrations, behaviors, and the cultural influences on the category.
Be confident that you have thoroughly explored and evaluated key opportunities identified, and selected the best direction to take into testing – We follow a collaborative ideation approach to exploring, defining, evaluating, and refining new or improved brands, products, services and digital touchpoints.
Be confident that your chosen direction will be well-received by customers, and outperform competitors in the market – Once mock-ups, prototypes or refined concepts have been established, next it’s all about testing the end user or customer response, and ascertaining the direction’s relative competitiveness in the market.
Submarine conducted a large piece of research on behalf of Deloitte Digital at one of South Africa’s largest gold mines. The final research report was comprehensive, insightful and delivered key takeout's which guided us to develop communications content plans. I would strongly recommend Submarine for any research project
I can't recommend them highly enough as a unique, highly professional, insightful, extremely talented and flexible unit that will deliver not only on time and on budget, but much more importantly, genuine business value.
Submarine's research proved to be thorough, in-depth and supported by a solid methodology. Submarine presented the research back to the organisation in a manner that was succinct and provided real recommendations for action. Through their research, they were able to explore sensitive issues in a thoughtful and measured way.
I've worked with Submarine on a variety of projects over almost a decade. They are my partner of choice for providing rich research insights that are both meaningful and actionable
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