Submarine | Research Reinvented
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WHO WE ARE

Submarine is a market research agency that helps businesses and brands navigate every step of the innovation process through leading-edge research, concept ideation, and evaluation approaches, so that you can go to market with maximum confidence.

 

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WHAT WE DO

 

Businesses and brands are constantly evolving, re-defining themselves, and innovating in response to market changes, but going to market with something new or improved, launching new digital platforms, entering new markets, or cracking new target segments, can be a risky business.

 

However, through a rigorous research, exploration and testing process, we are able to help clients identify and seize opportunities, develop innovative and differentiated offerings that meet customer needs, and heighten their effectiveness and likelihood of market success.

 

We inform innovation strategy, and test for market readiness.

Insights.

Be confident that you are using deep level market insights to unlock new opportunities – We address innovation from the ground up, starting with a holistic understanding of people, their needs, frustrations, behaviors, and the cultural influences on the category.

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Ideation.

Be confident that you have thoroughly explored and evaluated key opportunities identified, and selected the best direction to take into testing – We follow a collaborative ideation approach to exploring, defining, evaluating, and refining new or improved brands, products, services and digital touchpoints.

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Testing.

Be confident that your chosen direction will be well-received by customers, and outperform competitors in the market – Once mock-ups, prototypes or refined concepts have been established, next it’s all about testing the end user or customer response, and ascertaining the direction’s relative competitiveness in the market.

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PROJECTS UNDER OUR BELT

Since 2004, Submarine has assisted a diverse cross-section of clients, across diverse industries and markets. We have extensive experience engaging with bottom of the pyramid target markets, all the way up to high earning segments.

We work across a number of African countries, and also internationally where our digital market research techniques hold particular appeal.

 

Here’s just a few examples of the kind of work we’ve been fortunate enough to have worked on.

Scope - Mobile Online Community to interrogate current and newly launched offerings among the target market
Vodacom
Scope - New product exploration and testing
Liberty
Scope - Repositioning of Amarula Trust & new communication development
Amarula
Scope - Testing of new digital platform for low income mothers
UNICEF
Scope - New design exploration for FNB Premier
FNB Bank (in collab with Grid)
Scope - Product development and market expansion exploration
Pesapoint Kenya
Scope - New Product Development, New Packaging, New Markets, New Communication - Exploration & Testing
Alcohol Brands Various
Scope - Trend identification and new product and offerings testing
MTN
Scope - New mobile communication platform for miners - concept exploration
AngloGold Ashanti
Scope - New internal ideas and innovation platform for staff - conceptualisation and testing
Telesure
Scope - New name, positioning and CI exploration
Boogertman and Partners (now +Partners)
Scope - New, free mobile communication app for low income community group - testing
Grassroot App
Scope - New positioning strategy development
FSB (Financial Services Board)
Scope - New banking interface testing
ABSA Barclays Kenya
Scope - New mobi site for mothers - testing
Cuddlers
Scope - New internal intranet conceptualisation and testing
Investec

OUR BLOG

Don’t hesitate to contact us for

more info or to set up a meet and greet.

ADDRESS:

141 JAN SMUTS AVENUE, PARKWOOD, JOHANNESBURG, SOUTH AFRICA

TEL:

Office – 010 900 4016

Nicole – 083 358 3311

Angela – 083 780 6045

EMAIL:

hello@submarine.co.za

nicole@submarine.co.za

angela@submarine.co.za