We have spent the best part of 18 years refining our methodologies, and have used these to delve deep into FMCG markets, banking, insurance, mining, alcohol, media, cellular brands, non-profits, education, health, and many many more. Whatever you need answers to, or want to understand in greater depth, we can assist you.
WHAT WE DO
Submarine is a market research and brand strategy agency that conducts both online and offline qualitative and quantitative research studies, with a specialisation in digital research.
ONLINE INSIGHTS COMMUNITIES
Set up a community of customers you can tap into for ongoing insight
INTERNAL IDEATION COMMUNITIES
Collaborate with staff on new ideas & solutions to elevate the business
VIRTUAL GROUPS & INTERVIEWS
Engage with your customers wherever they are and in their own space
ONLINE INFLUENCER SESSIONS
Tap into the experiences of those at the core of a community or sub-culture
UX DISCOVERY AND TESTING
Adopt a design-thinking approach to addressing user needs
DIGITAL JOURNALING
Discover more, at a more personal level through DDs
VIRTUAL IN-HOME TESTING
Understand your customers product use in-context for deeper insight
DESK RESEARCH
Often a great place start to uncover the groundwork
ONLINE SURVEYS
Obtain fast, cost-effective and quantifiable insights from customers/users
The DNLD insights community is helping companies bring a human face to their market research in real-time
Community members engage via their desktop or mobile browser so that insights can be gathered even while your participants are on the move. Regardless of who you wish to learn from or engage, be that end-users, customers, stakeholders or employees, We offer a way to gather insights and understanding through discussions, ideas contests, surveys, polls, digital journals or virtual focus groups.
Take an outside-in approach and speak to what truely matters.
Desk Research
Desk Research Now (DRN) is Submarine’s dedicated secondary research service. Here we specialise in developing insights reports for clients that are exclusively based on online sources of information. If it’s on the web, we’ll find it.
AREAS WE INVESTIGATE
What are you looking to research or understand?
CUSTOMER EXPERIENCE (CX/UX Research)
Understand how to optimise each and every touchpoint between your business and your customers.
TREND IDENTIFICATION & TRACKING
Don’t lose sight of advancements and innovations in your market
COMPETITORS & INDUSTRY
Stay on top of market and competitor activity and advancements
NEW PRODUCT / SERVICE DEVELOPMENT
Investigate and test new market concepts and offering propositions
PURCHASE & USAGE BEHAVIOUR
Discover and understand the processes your customers use to choose and use products and services.
TARGET MARKET ATTITUDES & BEHAVIOUR
Understand how to attract and retain the right customers for your business
OPPORTUNITY GAP IDENTIFICATION
Identify new opportunities for growth and how best to own the gap.
BRAND, MARKETING, COMS
Interrogate how your product or service is performing and differentiating in the market
“I’ve worked with Submarine on a variety of projects over almost a decade. They are my partner of choice for providing rich research insights that are both meaningful and actionable”
BELINDA LEWIS
Head of Creative Technology. Praekelt.com
“Submarine conducted a large piece of research on behalf of Deloitte Digital at one of South Africa’s largest gold mines. The final research report was comprehensive, insightful, and delivered key takeouts which guided us to develop communication content plans. I would strongly recommend Submarine for any research project”
JO DOYLE-WENT
Digital Workforce Engagement Lead. Deloitte Digital
Want to take part in research and get rewarded? If so, complete this form and we’ll be in touch if you fit the profile for a project
