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WHAT WE DO

Submarine is a market research and brand strategy agency that conducts both online and offline qualitative and quantitative research studies, with a specialisation in digital research.

ONLINE INSIGHTS COMMUNITIES

Set up a community of customers you can tap into for ongoing insight

INTERNAL IDEATION COMMUNITIES

Collaborate with staff on new ideas & solutions to elevate the business

VIRTUAL GROUPS & INTERVIEWS

Engage with your customers wherever they are and in their own space

ONLINE INFLUENCER SESSIONS

Tap into the experiences of those at the core of a community or sub-culture

UX DISCOVERY AND TESTING

Adopt a design-thinking approach to addressing user needs

DIGITAL JOURNALING

Discover more, at a more personal level through DDs

VIRTUAL IN-HOME TESTING

Understand your customers product use in-context for deeper insight

DESK RESEARCH

Often a great place start to uncover the groundwork

ONLINE SURVEYS

Obtain fast, cost-effective and quantifiable insights from customers/users

The DNLD insights community is helping companies bring a human face to their market research in real-time

Community members engage via their desktop or mobile browser so that insights can be gathered even while your participants are on the move. Regardless of who you wish to learn from or engage, be that end-users, customers, stakeholders or employees, We offer a way to gather insights and understanding through discussions, ideas contests, surveys, polls, digital journals or virtual focus groups.

Discover The DNLD

Take an outside-in approach and speak to what truely matters.

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Desk Research

Desk Research Now (DRN) is Submarine’s dedicated secondary research service. Here we specialise in developing insights reports for clients that are exclusively based on online sources of information. If it’s on the web, we’ll find it.

Discover Desk Research Now
AREAS WE INVESTIGATE

What are you looking to research or understand?

We have spent the best part of 18 years refining our methodologies, and have used these to delve deep into FMCG markets, banking, insurance, mining, alcohol, media, cellular brands, non-profits, education, health, and many many more. Whatever you need answers to, or want to understand in greater depth, we can assist you.

CUSTOMER EXPERIENCE (CX/UX Research)

Understand how to optimise each and every touchpoint between your business and your customers.

TREND IDENTIFICATION & TRACKING

Don’t lose sight of advancements and innovations in your market

COMPETITORS & INDUSTRY

Stay on top of market and competitor activity and advancements

NEW PRODUCT / SERVICE DEVELOPMENT

Investigate and test new market concepts and offering propositions

PURCHASE & USAGE BEHAVIOUR

Discover and understand the processes your customers use to choose and use products and services.

TARGET MARKET ATTITUDES & BEHAVIOUR

Understand how to attract and retain the right customers for your business

OPPORTUNITY GAP IDENTIFICATION

Identify new opportunities for growth and how best to own the gap.

BRAND, MARKETING, COMS

Interrogate how your product or service is performing and differentiating in the market 

Want to take part in research and get rewarded? If so, complete this form and we’ll be in touch if you fit the profile for a project

United Kingdom – Tel: (+44) 7768217442 – nicole@submarine.co.za

South Africa – Tel: (+27) 837806045 – angela@submarine.co.za