WHO WE ARE

Established in 2004, Submarine is a research and brand consultancy that delivers clear, compelling, and immediately actionable insights and strategies, that enable businesses and their brands, to remain relevant, coveted, and ahead of the pack.

What sets Submarine apart, is how we approach and tackle every project we work on. Nothing we do is typical, and we endeavour to ensure that the research we undertake, and the strategies we develop, are inspired by deep insight, are context-relevant, and are enjoyable to engage with…for both the client and participant.

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Below The Surface

WHAT WE DO

CONSUMER INSIGHTS MINING
NPD EXPLORATION & TESTING
WEBSITE & MOBILE APP TESTING
People Insights
New Product Development
Competitor Insights
Brand Strategy

OUR PROCESS

100 Generic Rec

THE 100 BY SUBMARINE

Submarine Depth Research is proud to announce the release of our latest initiative: The 100 Project. It’s a market research initiative that will be taken to homes, businesses and onto the streets in order to gain insight into the views of 100 different people according to a theme of our choosing. Each theme will be illustrative of our current time and will offer businesses and organisations some impressive and meaningful food for thought, divided into qualitative feedback (based on questions asked off-camera) and quantitative feedback (based on questions asked on-camera).

LEARN MORE BOOK YOUR 100 NOW

OUR WORK

Ethnographic study
Township Stories – Ethnographic Study
Cuddlers – Mobisite Research
AngloGold Research
AngloGold Ashanti – Mobile Coms Research
Consumer Research Community
MTN – Online Consumer Research Community
Investec – Let’s Chat – Internal Research
Telesure – Lets Chat – Internal Research
Vaseline - Man Evolved - Survey Featured
Vaseline – Man Evolved Survey
National Brands - Tea Lives
National Brands – Bringing to Life the Consumer
MTN Segmentation
MTN – Bringing Segmentation to Life
Submarine Boogertman Featured
Boogertman + Partners Brand Audit
Submarine Boogertman Featured
Boogertman + Partners Brand Audit
Vaseline - Man Evolved - Survey Featured
Vaseline – Man Evolved Survey
Cuddlers – Mobisite Research
Consumer Research Community
MTN – Online Consumer Research Community
Submarine Boogertman Featured
Boogertman + Partners Brand Audit
National Brands - Tea Lives
National Brands – Bringing to Life the Consumer
MTN Segmentation
MTN – Bringing Segmentation to Life
Submarine Boogertman Featured
Boogertman + Partners Brand Audit
Ethnographic study
Township Stories – Ethnographic Study
Cuddlers – Mobisite Research
AngloGold Research
AngloGold Ashanti – Mobile Coms Research
Investec – Let’s Chat – Internal Research
Telesure – Lets Chat – Internal Research

"I've worked with Submarine on a variety of projects over almost a decade. They are my partner of choice for providing rich research insights that are both meaningful and actionable"

Belinda Lewis - Head of Creative Technology. Praekelt.com

"Submarine's research proved to be thorough, in-depth, and supported by a solid methodology. Submarine presented the research back to the organisation in a manner that was succinct and provided real recommendations for action. Through their research, they were able to explore sensitive issues in a thoughtful and measured way."

AngloGold Ashanti

"Submarine conducted a large piece of research on behalf of Deloitte Digital at one of South Africa's largest gold mines. The final research report was comprehensive, insightful and delivered key takeouts which guided us to develop communication content plans. I would strongly recommend Submarine for any research project".

Jo Doyle-Went - Digital Workforce Engagement Lead. Deloitte Digital

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