Submarine | Research Reinvented

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New or revitalised digital channels?

Launching a new product or brand?

Going through internal changes?

Exploring new messaging, positioning, communications?

Tackling new markets?

Tweaking or developing new packaging?

WHO WE ARE

Submarine is a market research agency that helps businesses and brands navigate every step of the innovation process through leading-edge research, concept ideation, and evaluation approaches, so that you can go to market with maximum confidence.

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WHAT WE DO

Businesses and brands are constantly evolving, re-defining themselves, and innovating in response to market changes, but going to market with something new or improved, launching new digital platforms, entering new markets, or cracking new target segments, can be a risky business.

However, through a rigorous research, exploration and testing process, we are able to help clients identify and seize opportunities, develop innovative and differentiated offerings that meet customer needs, and heighten their effectiveness and likelihood of market success.

We inform innovation strategy, and test for market readiness.

Insights.

Be confident that you are using deep level market insights to unlock new opportunities – We address innovation from the ground up, starting with a holistic understanding of people, their needs, frustrations, behaviors, and the cultural influences on the category.

Ideation.

Be confident that you have thoroughly explored and evaluated key opportunities identified, and selected the best direction to take into testing – We follow a collaborative ideation approach to exploring, defining, evaluating, and refining new or improved brands, products, services and digital touchpoints.

Testing.

Be confident that your chosen direction will be well-received by customers, and outperform competitors in the market – Once mock-ups, prototypes or refined concepts have been established, next it’s all about testing the end user or customer response, and ascertaining the direction’s relative competitiveness in the market.

Strategy.

Be confident that your market strategies are robust, differentiated and credible – we believe in insight-empowered strategy as opposed to grasping for direction and ideas in the dark. Since the strategies we develop are clearly substantiated, they are inspired, relevant, robust, and actionable.

Since 2004, Submarine has assisted a diverse cross-section of clients, across diverse industries and markets. We have extensive experience engaging with bottom of the pyramid target markets, all the way up to high earning segments.

We work across a number of African countries, and also internationally where our digital market research techniques hold particular appeal.

Here’s just a few examples of the kind of work we’ve been fortunate enough to have worked on.

Scope - Mobile Online Community to interrogate current and newly launched offerings among the target market

Vodacom

Scope - New product exploration and testing

Liberty

Scope - Repositioning of Amarula Trust & new communication development

Amarula

Scope - Testing of new digital platform for low income mothers

UNICEF

Scope - New design exploration for FNB Premier

FNB Bank (in collab with Grid)

Scope - Product development and market expansion exploration

Pesapoint Kenya

Scope - New Product Development, New Packaging, New Markets, New Communication - Exploration & Testing

Alcohol Brands Various

Scope - Trend identification and new product and offerings testing

MTN

Scope - New mobile communication platform for miners - concept exploration

AngloGold Ashanti

Scope - New internal ideas and innovation platform for staff - conceptualisation and testing

Telesure

Scope - New name, positioning and CI exploration

Boogertman and Partners (now +Partners)

Scope - New, free mobile communication app for low income community group - testing

Grassroot App

Scope - New positioning strategy development

FSB (Financial Services Board)

Scope - New banking interface testing

ABSA Barclays Kenya

Scope - New mobi site for mothers - testing

Cuddlers

Scope - New internal intranet conceptualisation and testing

Investec

Submarine conducted a large piece of research on behalf of Deloitte Digital at one of South Africa’s largest gold mines. The final research report was comprehensive, insightful and delivered key takeout's which guided us to develop communications content plans. I would strongly recommend Submarine for any research project
- Joanne Doyle-WentDeloitte, Digital Workforce Engagement Lead
I can't recommend them highly enough as a unique, highly professional, insightful, extremely talented and flexible unit that will deliver not only on time and on budget, but much more importantly, genuine business value.
- Justin McCarthyGroup Managing Director, TBWA.
Submarine's research proved to be thorough, in-depth and supported by a solid methodology. Submarine presented the research back to the organisation in a manner that was succinct and provided real recommendations for action. Through their research, they were able to explore sensitive issues in a thoughtful and measured way.
- Felicity FoucheAngloGold Ashanti
I've worked with Submarine on a variety of projects over almost a decade. They are my partner of choice for providing rich research insights that are both meaningful and actionable
- Belinda LewisPraekelt.com

Don’t hesitate to contact us for

more info or to set up a meet and greet.

ADDRESS:

141 JAN SMUTS AVENUE, PARKWOOD, JOHANNESBURG, SOUTH AFRICA

TEL:

Office – 010 900 4016

Nicole – 083 358 3311

Angela – 083 780 6045

EMAIL:

hello@submarine.co.za

nicole@submarine.co.za

angela@submarine.co.za